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Written by Jonny Zhu   

 

Finding the RIGHT Videographer

 

Recently, there seems to be an increase of Wedding Videography scams in Singapore. I personally felt really sorry for these couples who were scammed.

The couples spent so many months, so many hours, countless sleepless nights and took many off days just to make sure that the most important day of their life is being executed to perfection (Or at least smoothly)
They source around for the "Dream Team". After viewing many works, they finally found a videographer and photographer trustworthy enough to capture their big moment.

 

 

Then... The most unthinkable happened... The final products were either horribly done or they were not done according to the standard they promised. They screamed for help and asked for justice but to no avail.
So I feel that it is about time to, perhaps, come up with a series of questions which a wedding couple can ask when they are looking for a videographer.

 

Where should I start?
There are many resources you can start with: Internet, Magazines, Bridal Shows, Newspapers, Friends recommendations. One of the easiest, and fastest should be Internet. One such example is Extraordinary Weddings
Another one to consider is SingaporeBrides.com

 

How should I begin choosing?
Know the services you are looking for:
- Actual Day Videography
- Express Highlight video
- Montage video
- Full edited video
- Pre-wedding Video etc.
Once you know the services you are looking at, start to look and short-list Videography companies that you are comfortable with their video styles and pricing.
 

Why should I arrange a viewing session with a Videographer?

Never 100% believe the videos you see online, these videos might have been doctored to look presentable. 
Be sure you are seeing samples of the actual videographer who will be videotaping your wedding. This is especially important when dealing with larger studios that may have several crews that they send out on the weekend. Some videographers will send out demo tapes and others will ask you to schedule an appointment to visit them, others have video clips (called streaming video) on their website where you can view their work while you are on the internet. Always insist to meet up with the companies to have a better understanding.

How long have you been in business?
A more experienced videographer should do a better job for you. Engaging an established business means that they are in business for the long-term and an assurance that they won't shut down or disappear the next moment.

I.e. Academy Video Productions is one of the pioneer companies to venture into Videography & Photography. Being in this industry for 30 years and produced over 3,200 wedding events, they are the ones you can rely on when it comes to the Specialist.

Are you the one who will be videotaping my wedding?
Make sure you speak to the person who will actually videotape your wedding. Many larger studios use free-lancers, and it is important to speak with the actual videographer ahead of time to make sure you get everything you want and to make sure you are comfortable with the videographer. 

How many cameras do you use? Does that mean a second videographer?
If you are having "two cameras",  find out if that means a second videographer or just a camera on a tripod. Having a second videographer is more expensive than just a camera on a tripod (usually kept on wide angle). A second videographer can be well worth the extra cost due to the extra coverage you will get. Be sure to discuss camera placement and any videotaping restrictions ahead of time with your videographer.

What type of cameras do you use?
"High Definition" is the "New Kid on the Block" and it is here to stay. High Definition Cameras have about 1920 lines of resolution. Digital cameras have 530 lines of resolution. The higher the lines of resolution, the better quality picture you will get, but expect to pay more for a videographer who uses High Definition Digital cameras.

What kind of lighting do you use?
Some videographers use lights on their cameras, others do not. Some videographers will use a stand-alone soft-box light that gives off soft, even lighting. Ambient lighting at the reception hall will also help the photographer's pictures turn out better and the flash or video light won't seem quite so harsh.

How many and what kind of microphones do you use?
Audio quality is just as important as video quality. At the ceremony, have the groom wear a wireless microphone and have another one on the podium for any readers or singers. At the reception, make sure everyone who is giving a toast or blessing is using a microphone; this includes the person who is introducing the bridal party. Be sure to discuss audio placement ahead of time with your videographer.

How do you edit the wedding video?
The latest and newest technology is non-linear editing (on a computer). Ask how many hours your videographer spends on editing since it will make a difference in the final price. It is not unusual for videographers to spend between 30-40 plus hours on the computer editing a wedding. Expect a price difference (and quality difference) between those who spend more effort & hours editing than those that spend lesser.

What will be the finished product?
Nowadays, finished products should be on DVD, as it is the most common media. Some companies can customize their DVDs with multiple chapter stops/scene selection and a customized case with your wedding picture on it. Your wedding video can last for generations without any deterioration when archived to DVD. I believe providing the finished production on DVD is a must-have! Explore the options of Blu-ray as well...

How do you stay up-to-date in the video business? 
Video technology is an ever-changing field (like the computer field) and professionals need to stay current. A videographer should be a member in local and national associations. Ask the videographer if he/she has ever been to any seminars or conventions. Any videographer belonging to WEVA (Wedding & Event Videography Association) or ABC (Association of Bridal Consultants) is a big plus. 

What other services or special effects do you offer?
Some examples are childhood/dating photo montage, wedding/honeymoon photo montage, bridal preparations, love story video (the two of you describing how you met, etc.), short-form video, highlight video, recap video, concept video, rehearsal coverage, big screen presentation, etc. This is also a good time to ask the videographer if they use special effects such as black & white, sepia-toned, slow-motion, animation, etc. There are many options to choose from!

What about the contract?
When you decide to hire the videographer, ask to see a copy of the contract. Ask how much of a deposit is required and when the remaining balance is due. Make sure everything you want in your wedding video is spelled out. As it gets closer to your wedding day, the videographer should request a "planning meeting" either over the phone or in person. Ask your videographer if they will attend your rehearsal - some videographers attend, some do not. It should also state when you will get your finished video.

What will you charge to videotape my wedding based on the coverage I am looking for?
If you are on a budget, let the videographer know that upfront. If your budget is flexible, wait to ask about pricing until you have explained to the videographer what you are looking for and after the videographer has talked about skill, equipment and service. A professional videographer with up-to-date digital equipment can start around $2000. Videographers with lower-grade cameras and less editing will probably charge less. A more seasoned professional offering many extras can charge upwards of $5000 and more. These prices are only a guideline, as pricing can vary region to region. It is hard to put a price on talent unless you view their work. Remember, your videographer is creating a family heirloom. Great video is not expensive, it's priceless!

 

This article is written by Jonny Zhu, Sales Executive of Academy Video Productions. jonny-small

 
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